Crowdfunding at Emory

Momentum is the official crowdfunding platform of Emory University, featuring opportunities to support a range of Emory’s unique and diverse research projects, student initiatives, and campus activities where your gifts of any size can make a tremendous impact.

Raising funds for targeted projects through Momentum provides Emory the ongoing resources that are crucial to its growth and success as a world-class institution. Your donation of any size touches lives every day and supports academics, research, patient care, scholarship, and service to others. Your generosity makes this extraordinary work possible across the disciplines.

Emory University FAQ

When are Momentum applications due?

Applications are accepted and reviewed on an ongoing basis.

Who can apply?

Emory current students, faculty, or staff working in partnership with advancement staff in their area can apply to have their project featured on Momentum. The project must fund a specific program and priority within Emory.

What happens to the funds if the goal is not achieved?

All projects will receive any funds raised even if the full goal isn’t achieved, and all gifts will only go towards the purpose described on the project page.

Who decides that a project will be added to Momentum?

Emory Office of Annual Giving staff will review Momentum applications and approve them based on project essentials: team commitment, project appeal, and goal achievement potential. A collaborative team of university partners will assist in reviewing project applications as needed.

How much information do I need to provide on the application?

Provide as much information as possible. It is easier to assess project potential if you answer each question specifically and explain why your project will be successful. The project must appeal to a broader audience and have the potential to become viral on social media through the promotion of your project volunteers. In your application, explain how your project is unique and how the funds will be utilized in your area.

What is an appropriate funding goal for projects?

Momentum recommends a fundraising goal of between $5,000 and $15,000. We will consider each project's goal on a case-by-case basis.

What kinds of projects can be submitted?

The best crowdfunding projects have a specific deadline that creates a sense of urgency to encourage donations during the 30 day period during which a project is live. If you are unsure about whether or not your project is suitable for Momentum, please email

How can I learn more about student giving at Emory?

Learn more by visiting

Is my donation a charitable contribution?

Gifts to projects featured on Momentum are considered charitable contributions to Emory University. All gifts are tax-deductible to the extent provided by law.

Will I receive a receipt for my contribution?

Yes! You will receive a gift acknowledgment and tax receipt from Emory University.

How can I double my donation?

Thousands of companies match gifts to higher education, which can double or triple your gift. To find out if your employer (or your spouse's employer) has a matching gift program, please visit

If so, please contact your Human Resources representative for a matching gift form. You may need to provide Emory's Employer Identification Number (EIN) on the form, which is 58-0566256. 

When will my credit card be charged?

Your credit card is charged immediately upon finalizing your gift on Momentum.

Can I give by mail or phone?

Momentum provides a platform to easily make online gifts. If you are interested in giving to a particular Momentum project by phone or mail please contact for more information.

Who should I contact with questions about my contribution?

For general questions about your gift you may call 404.727.6200 or email

What do the project giving levels represent?

Momentum project giving levels represent suggested donation amounts with a description of the types of things you will help make possible within each campaign. Individual gifts made on Momentum to Emory University projects combine with other gifts to support the overall project needs. Your contribution might not be allocated directly to a specifically described item; your gift will go where it will do the most good by combining it with the gifts of others to achieve the overall project goals.

Are you a current student, faculty, or staff member interested in using Momentum to fund your University project? If so, email us at for more information.